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Search Engine Optimization (SEO) is a strategy employed by individuals,companies or organizations to increase organic visitor traffic to their websites. The catch is you can drive more quality traffic to your site without spending extra bucks. All one has to do is to get the website SEO-friendly by embedding traffic-generating keywords into website pages. Any site that optimizes its content is sure to rank top in the search results.
Franchise SEO helps franchise brands listed frequently top in location-based results. This is done carefully by avoiding content of other franchises and devising a specific strategy to target the right customers. To get the best results franchises often collaborate with other franchises to cash in on potential customers. More often, franchise SEO falls under the bigger marketing plan of the parent brand to maximize monetization.
The website of a local shop or business equipped with a local SEO tool is designed to boost customer engagement and sales. The tool simply increases the visibility of a business in local search. So optimizing a site for the geographical area obviously returns a measurable growth for the business. As more and more businesses go online, it is risky for any business to choose an offline operation.
Social media marketing is the effective use of social media platforms to promote the online presence of a business or brand and consequently get a surge in the sale of its products and services. Promoting marketing content on social media fetches better results because businesses can reach the right customers listed by these platforms based on users’ interests. Usually a custom tailored marketing strategy that suits a business is sure to generate more leads and sales.
Managing various social media handles of companies/individuals is one powerful way to increase their presence, trust, value and response rate among huge communities of people online. Social media platforms such as Facebook, Instagram and Twitter are largely run by algorithms that encourage user engagement. Acting on the analytics and insights from these sites, a social media manager curates content targeted at the desired audience.
An influencer is typically someone who has high influence over millions of followers on social media sites like Facebook, Instagram,TikTok, Snapchat and Pinterest. Marketing using such an influencer has been in vogue lately. Brands and businesses collaborate with such impactful influencers to promote and sell their products.
Pay per click is an online advertisement placement on websites in which the advertiser pays the website owner if the ad is clicked. The creator strategically places eye-catching ads on websites to draw visitor traffic to the client’s website. It is one of the most effective ways to publish ads online because payment is made on the basis of the number of ads clicked.
SEO writing refers to writing content for websites by incorporating keywords into them, thus increasing chances of discovery by search engines. In short, content writers deliver pages that match people’s intent. If the content is written after a decent keyword research and knowledge of the target audience, it will certainly draw traffic and revenue. SEO friendly pages will have a catchy,compelling title to attract visitors and a rich, unique content that satisfies their queries.
Online reputation of a company or individual is managed using the fundamental principles of SEO. It matters because one’s tarnished online reputation has serious real-world consequences. So, what an online reputation manager does is shape the search results of search engines to push down the negative results to second or third pages. The strategy is to create more positive pages about a company or individual to move negative ones off the first page.
Paid marketing performs a lot faster when compared to organic marketing. It is usually done to build a brand, grow customer base or gauge interests of people. A paid online marketing always gets faster results and reaches the right segment of people for the right reasons.The major forms of paid marketing are social media ads, search engine marketing and influencer marketing.
Email marketing is a strong digital marketing strategy that helps to promote a brand among prospective buyers and get more sales. It is not expensive and time consuming. When an email marketing campaign is done regularly, website visits can translate into sales. It is perhaps the best marketing channel because people take email seriously.
A digital poster is a creative combination of colours, lines and text used to promote an idea, event, product or service to a target group. An eye-catching poster material serves to deliver an impactful message to its intended audience. To be effective and exceptional, a poster needs to be crafted by professional hands. And the effect of such a poster would be purely magical!
A GIF video is an animated image or a short soundless video that is now popular all over the internet. It’s a fun way to catch people’s attention and convey a message. From a marketing perspective it can do wonders without spending much. It would be ingenious to integrate gif of a brand or product into social media platforms as emojis and stickers.
For almost everyone, watching an animated video is just an instantly appealing experience. It is for the same reason that animated promo videos are widely used these days to create explainer videos or popularize a product/service. The unique visual appeal of such videos saves you the hectic amount you would otherwise pay a model or celebrity to endorse a product/brand.
Live telecast refers to the realtime shooting and sharing of an important event over various platforms including Facebook, YouTube, Dacast and Brightcove. By analysing audience engagement, feedback, comments and other criteria we can measure the degree of impact of people or products associated with an event.