MEDIA

 It’s simply referred to as the channels for communications to disseminate the messages from one source to another.

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Different types of Media in Kerala

Print media (Newspapers, magazines, notices, flyers, leaflets, brochure, booklets, direct mail)

Broadcast media (television, radio, internet)

Outdoor / OOH media (hoardings, billboards, neon signs, transit advertising, lamp post)

New media (website, ad button, ad banners, sponsorship, classified ads, email, social media)

Media & communication

Media are referred to as the gateway or outlets to store and exchange the pieces of information and messages. Any media is responsible for sending and receiving the messages properly (encoding and decoding).

Media is a channel for all sorts of communications. This may happen between one to another or a mass number of audience. The absence of a proper channel or medium may cause the failure of the communication process.

The communication is referred to as the exchange of ideas, thoughts, information and emotions to one person to another. Any successful communication is possible through a proper and definite channel (medium). A communication may also fail due to some failures in the process including Physical, perceptual, emotional, cultural and semantic barriers.

Role of media in advertising

Media plays a crucial role in the field of advertising. Without the help of media, it is impossible to advertise, market and publish a product, service or information to a mass in a limited time-frequency.

That’s why media is considered as the pivotal component in the process of communication, specifically in advertising (business and marketing for companies).

In the current scenario, Advertising media plays a crucial role in business and marketing for companies. Multiple companies are there who offer products and services to customers through conventional media. However, it is not possible for the customer to know every brand or product. This is why companies advertise and use advertising media to reach to customers and to promote and expose their image in the whole market.

Media in Kerala

There is a possible wide platform for media in Kerala in every field including politics, art, culture, science, commerce etc. Media in Kerala plays a crucial role in the field or marketing too. The current position and strength of media gives a high hope for the advanced generations beyond academics. That’s why, the scopes in media field is gone to a higher level.

Trending media

Social media networking sites are considered as the trending hotspot for advertising. Following are some of the major social media sites;

  • Facebook
  • Youtube
  • WhatsApp
  • Instagram
  • Messenger
  • Wechat
  • Twitter
  • Linkedin
  • Tumblr
  • Pinterest
  • Snapchat
  • Telegram

Media are simply referred to as the channels for communications to disseminate the messages from one source to another. The communication is referred to as the exchange of ideas, thoughts and information, emotions from one person to another. Any successful communication is possible through a proper and definite channel (medium). Media plays a crucial role in the field of advertising. Without the help of media, it is impossible to advertise, market or publish a product, service or information to a mass in a limited time-frequency.

 
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