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A brand identity represents a company or a product line and sometimes both. It is the entirety of a brand’s expression of itself to the world. It includes logos, typography, colours, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity brings new clients to a brand while making existing customers feel at home.
As the name indicates itself, this is the process of identifying your actual product or service and detects its market, to place your brand accordingly. Including small scale manufacturers, online retailers, and nonprofits, brand positioning will make customers capable of recognizing and to connect with the providers.
Both digital and print media play a crucial role in the field of advertising. Without the help of the media, it is impossible to advertise, market and publish a product, service or information to a mass in a limited time-frequency. That’s why media is considered as the pivotal component in the process of communication, specifically in advertising & marketing
Product packaging design attributes to the production of the exterior of a product. That comprises options in material and form as well as graphics, colours and fonts that are used on wrapping, a box, a can, a bottle of any kind of container. What are you waiting for? Let’s Wrap up your brands with an impeccable identity!
Brand Collaterals are the combination of media and promotional elements used to support the brand vitally in the market. It gives worthy and significant support to the sales and marketing of the products and services offered by the brand. Also, they work as tangible evidence of the brand itself.
Rebranding is the method of modifying the corporate identity of an organization, product or service. It is a strategy of providing a new brand name, logo, or change in colour or theme. The idea behind rebranding is to generate a distinct identity for a brand, from its opponents, in the market.