As the name indicates itself, the brand position is the process of identifying your actual product or service and detects its market, to place your brand accordingly. Including small scale manufacturers, online retailers, and nonprofits, brand positioning will make customers capable of recognizing and to connect with the providers. The important factors of success of brand depend upon how well and how many people know your brand very well. A collective website is not enough to set up and expect people to react to it. A brand or product can’t truly thrive in the marketplace without an established brand position. Simply, Brand positioning is a marketing strategy that helps business set them apart.