Delivering ads to users and managing the web site’s space for advertising is the primary motive of ad serving. In case of any third-party ad servers provide an independent counting and tracking system, ad serving technology provide an independent counting and tracking system for those advertisers and marketers. Ad servers also act as a system in which advertisers can count clicks and impressions to generate reports, which helps to determine the return on investment for an advertisement on a particular web page.

The basic functions of ad serving are the following;

• To upload advertisements
• To upload ads in the rich media
• To give maximum traffic to ads according to business types
• To shoot ads to the targeted audience or group
• To track and to optimize ads based on results
• To detect impressions and clicks of the post

All the above-mentioned functions are the fundamental part of running an online advertising campaign in making sure that the advertising content is being displayed.

You will be capable of understanding and examining whether the content is generating expected results and impressions and how effectively it is disseminated with your targeted audience. Ad serving also offers you more advanced features and specifications to execute more elegant advertising campaigns. Advanced functions like frequency capping, ad sequencing, search engine optimization, and user targeting are also considered as the attributes of ad serving.