An ad server is a web server which stores advertising contents or strategies for online marketing and delivers those contents to different digital platforms. The platforms include websites, social media networking sites, mobile applications and other online portals. An ad serving is a technology in which the advertising material is stored and distributed to specific online platforms. Ad serving makes all tasks associated with delivering and storing, effortless and trouble-free. The platform of an ad serving technology is consisted of two various components.
They are technical-oriented and business-oriented components. Advertising and creative agencies like TLM offers ad serving technology and other marketing related assistance to websites and companies to publish and promote their products or services.